Foundations of GA4 Web Analytics

Understanding website traffic is essential for growing any online presence, but modern analytics tools can feel overwhelming. This course demystifies GA4, taking you from basic concepts to practical implementation through clear, written guidance. You will learn to navigate the modern event-based data model, configure essential tracking, and interpret user behavior without needing prior experience. What you'll learn: • Understand the fundamental terminology and event-based data model of GA4 • Configure basic account settings and implement tracking codes correctly • Track custom events and conversions to measure user interactions • Analyze user acquisition, engagement, and retention through standard reports • Apply modern privacy-first tracking principles, including consent mode basics • Design custom explorations to uncover deeper insights into user journeys The material begins with foundational terminology before guiding you through step-by-step written exercises on account setup, event configuration, and report analysis. Designed specifically for beginners, marketers, and site owners, this course requires no prior analytics background. Start reading today to unlock the power of your website's data.