Strategic Public Relations for Entrepreneurs and Creatives

Gaining public attention is essential for growth, yet many small business owners and artists struggle to get their stories heard by the right people. This course provides a structured approach to modern public relations, teaching you how to turn your work into news and build lasting relationships with media outlets through written strategy. You will move from understanding the basics of communication to executing your own outreach campaigns. What you'll learn: - Understand the fundamentals of the modern media landscape and how news cycles operate. - Identify and craft unique story angles that capture journalist and editor interest. - Build targeted media lists using current digital research techniques. - Write effective, concise pitches that stand out in professional inboxes. - Leverage digital PR and social media platforms to amplify your message. - Manage brand reputation and navigate the basics of modern crisis communication. The course begins with essential terminology and the psychology of news before walking through the practical steps of planning and executing a PR strategy. It is designed for beginners, including artists, freelancers, and small business owners, with no prior marketing or communications experience required. Start building your public profile through effective storytelling today.