Sempre tive medo de mexer no Ads Manager porque parecia complicado demais, mas esse curso desmontou isso passo a passo. Gostei muito de como ele explica a criação da primeira campanha sem pular etapas, mostrando onde clicar e por quê. A parte de segmentação de público foi a que mais me ajudou a entender como direcionar melhor o orçamento. Só senti falta de mais exemplos sobre como interpretar as métricas depois que a campanha já está rodando. De qualquer forma, consegui lançar minha primeira campanha sozinha, o que antes parecia impossível.
Meta Ads: Your First Advertising Campaign
A step-by-step guide for beginners to navigate Ads Manager and launch effective ads on Facebook and Instagram to grow a business.
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AI instructor
Ask about any lesson and get a clear answer instantly, anytime. -
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Start anytime
No schedules or deadlines — learn at your own pace, whenever suits you. -
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In English
Lessons, tasks and certificate — all fully in your language.
About this course
Ready to promote your business on Facebook and Instagram but don't know where to start? The Meta Ads Manager can seem complex, but this course breaks it down into simple, manageable steps.
You will gain the confidence and practical skills to create your first advertising campaign from scratch. We'll guide you through setting clear objectives, defining your target audience, crafting compelling ads, and understanding your results, empowering you to reach new customers effectively.
What you'll learn:
- Understand the core structure of Meta ad campaigns, ad sets, and ads.
- Learn to choose the right campaign objective for your business goals, from brand awareness to sales.
- Practice defining and targeting your ideal customer using demographic, interest, and behavior-based options.
- Create effective ad copy and apply A/B testing principles to find winning creatives.
- Master the basics of setting up the Meta Pixel to track website actions and measure performance.
- Analyze key advertising metrics to understand your campaign's success and make data-driven optimizations.
The course begins with essential advertising terminology and a tour of the Ads Manager interface, then moves into a practical, step-by-step process for building and launching a complete campaign. You'll learn not just the 'how' but also the 'why' behind each decision.
This course is designed for absolute beginners, including small business owners, entrepreneurs, and aspiring marketers. No prior advertising experience is required to get started.
Start learning to grow your business with Meta Ads today.
What you'll get
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Certificate of completion
Add it to your LinkedIn profile -
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Personal AI tutor
Stuck on a lesson? Ask your built-in tutor anything, any time. -
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Audio version included
Learn on the go — no screen needed -
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Lifetime access
Come back anytime, no expiry -
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Phone or computer
Works anywhere, any device -
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14-day refund
No questions asked -
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Short & focused
2h 54m of practical content
Reviews (6)
Hướng dẫn chạy quảng cáo Meta rất dễ hiểu cho người mới.
Khóa học giải thích rất rõ ràng cách thiết lập chiến dịch quảng cáo đầu tiên trên Meta, từ chọn mục tiêu đến nhắm đối tượng. Trước đây mình toàn bấm loạn xạ trong Ads Manager mà không hiểu gì, giờ thì đã tự tin lập chiến dịch riêng. Phần giải thích ngân sách cũng rất thực tế, không chỉ toàn lý thuyết.
Mình chưa từng chạy quảng cáo nên Ads Manager lúc đầu nhìn rất rối, nhưng khóa học dẫn từng bước nên mình theo kịp. Phần tạo chiến dịch đầu tiên trên Facebook và Instagram được giải thích rõ ràng, từ chọn mục tiêu đến đặt ngân sách. Mình đã tự chạy được quảng cáo đầu tiên và bắt đầu thấy khách quan tâm đến sản phẩm. Phần nhắm đối tượng giúp mình hiểu nên hướng quảng cáo tới ai. Chỉ tiếc là phần đo lường kết quả hơi ngắn, mình muốn học sâu hơn chỗ đó. Dù vậy đây vẫn là khởi đầu rất tốt cho người mới.
Bonne introduction pour se repérer dans Ads Manager, même si certains raccourcis d'interface ont un peu changé depuis l'enregistrement.
I had put off running Meta ads for months because the Ads Manager interface looked completely overwhelming, and this course finally made it click. It walks through setting up the very first campaign step by step, explaining not just where to click but why each setting matters for your goal. The breakdown of audience targeting was especially clear, showing how to narrow things down without overspending on the wrong audience. I also appreciated that it covers common beginner mistakes, like picking the wrong campaign objective, which saved me from repeating errors I'd already made once. By the end I actually launched a small campaign on my own and it performed better than I expected.
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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