Penjelasan tentang cara membaca ROAS dan CPC bareng-bareng bikin saya akhirnya ngerti kenapa campaign saya selama ini boros budget.
Performance Marketing Fundamentals: Analyzing CPC, ROAS, and Key Metrics
Master the core metrics of data-driven advertising to optimize campaign budgets, calculate return on ad spend, and drive profitable marketing decisions.
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About this course
In the fast-paced world of digital advertising, performance marketing is the engine that drives business growth. But to succeed, you must move beyond vanity metrics and understand the exact numbers that dictate profit and loss. This text-based course guides you through the foundational math and strategic logic of performance marketing. You will transition from guessing whether your ads work to precisely measuring, analyzing, and improving your campaign performance using industry-standard metrics. What you'll learn: 1. Understand the core terminology of performance marketing, including CTR, CPC, CPM, and CPA. 2. Calculate and optimize Return on Ad Spend (ROAS) to ensure your campaigns remain highly profitable. 3. Analyze the relationship between click-through rates, conversion rates, and overall customer acquisition costs. 4. Navigate modern privacy limitations, including tracking changes and cookie deprecation, to maintain accurate data. 5. Apply data-driven attribution models to correctly credit sales to the right marketing channels. 6. Formulate actionable optimization strategies based on live budget and performance scenarios. You will begin by learning fundamental terms and definitions, building a solid conceptual foundation before moving on to practical calculations and modern tracking challenges. The material progresses logically from basic formulas to strategic, data-driven decision-making. This course is designed specifically for beginner digital marketers, business owners, and aspiring growth hackers who want to master marketing math without any prior experience. Start reading today to unlock the power of data-driven advertising and make every marketing dollar count.
What you'll get
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Certificate of completion
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14-day refund
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Short & focused
2h 42m of practical content
Reviews (11)
Deze cursus legt heel duidelijk uit hoe je CPC en ROAS naast elkaar moet lezen om echt te zien of een campagne winstgevend is. Ik vond het prettig dat elk voorbeeld met echte cijfers werd doorgerekend in plaats van alleen theorie. Na afloop kon ik meteen mijn eigen campagnes anders beoordelen dan voorheen.
সিপিসি আর রোয়াস এখন পরিষ্কার।
Finalmente entendi de verdade a diferença entre otimizar por CPC baixo e otimizar por ROAS alto, o que mudou como eu analiso minhas campanhas.
Materinya padat, agak cepat temponya.
ตัวเลขอย่าง CPC กับ ROAS เคยทำให้ผมงงมาก แต่คอร์สนี้อธิบายทีละขั้นจนเข้าใจง่ายสุดๆ ตอนนี้ผมจัดสรรงบโฆษณาได้อย่างมั่นใจและตัดสินใจจากข้อมูลจริงได้แล้ว แนะนำเลยครับ
O curso explica bem como ler CPC e ROAS juntos para saber se uma campanha vale a pena continuar rodando. Gostei bastante dos exemplos com números reais em vez de fórmulas soltas. Só senti falta de mais conteúdo sobre métricas de campanhas de vídeo especificamente.
Calculer un ROAS et interpréter le CPC n'a plus aucun secret pour moi, les exemples chiffrés sont parfaits.
Sebelum ikut kursus ini, saya cuma lihat angka ROAS tanpa benar-benar paham apa yang membuatnya naik atau turun. Penjelasan soal CPC dan bagaimana hubungannya dengan budget campaign dijelaskan dengan sangat runtut, tidak langsung lompat ke rumus rumit. Bagian yang paling saya suka adalah studi kasus dengan data campaign asli, jadi kelihatan langsung penerapannya. Setelah selesai, saya jadi berani mengevaluasi campaign sendiri tanpa harus tanya orang lain terus. Materinya juga cocok buat yang baru pindah dari kerja manual ke data-driven advertising.
Cuts through all the fluff and gives you a real framework for tracking CPC and ROAS, the spreadsheet exercises made it click.
CPC और ROAS अब समझ आ गया।
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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