Product Metrics with SQL: From North Star to Database Queries

To build successful products, you need to measure what matters, but translating high-level business goals into precise database queries can be challenging. This text-based course bridges the gap between product strategy and data execution. You will discover how to establish a robust metrics hierarchy, starting from the North Star Metric down to granular operational indicators, and learn how to calculate these metrics directly using SQL. What you'll learn: 1. Understand the fundamentals of product metrics, including retention, engagement, and conversion funnels. 2. Define and align a North Star Metric that drives long-term business growth. 3. Write clean SQL queries using CTEs and window functions to calculate key performance indicators. 4. Apply modern cohort analysis techniques using SQL to measure user retention over time. 5. Construct a structured metrics catalog to keep your product and engineering teams aligned. 6. Practice translating abstract business questions into concrete database queries. You will start with core product management concepts and metrics frameworks, then transition into writing SQL queries to extract, aggregate, and analyze real-world product data. This course is designed for aspiring product managers, junior data analysts, and developers looking to build a strong foundation in product analytics, with no prior prerequisites. Begin reading today to master the data skills that drive smart product decisions.