International Business Fundamentals and the EPRG Framework

As markets become increasingly interconnected, understanding how businesses expand across borders is essential for modern professionals. This course guides you through the foundational pillars of international trade, helping you evaluate global market opportunities and strategic expansion frameworks. You will learn the core terminology and theories that govern how organizations operate in a globalized economy. What you'll learn: - Learn the fundamental definitions, benefits, and challenges of international business. - Explore various forms of international business entry, from exporting and licensing to joint ventures and foreign direct investment. - Understand the EPRG framework (Ethnocentric, Polycentric, Regiocentric, and Geocentric) and its impact on global corporate strategy. - Analyze modern trade drivers, including digital globalization and e-commerce entry modes. - Practice evaluating real-world business expansion scenarios using strategic international frameworks. You will start with essential terminology and the core drivers of global trade before reading through the various market entry strategies and analyzing organizational orientations using the EPRG framework. This course is designed for beginners, aspiring global managers, and business students with no prior international business experience. Start reading today to build a strong foundation in global business strategy.