Assortment Management and Pricing for Category Managers

Creating a product mix that meets customer demand while maximizing profitability is the cornerstone of successful retail. This text-based course introduces you to the essential strategies of assortment management and the vital role of the category manager. You will transition from understanding basic retail concepts to confidently analyzing product performance, setting strategic prices, and structuring assortments that drive revenue. What you'll learn: - Understand the fundamental role and daily responsibilities of a category manager - Apply the step-by-step algorithm for planning and structuring a product assortment - Analyze inventory performance using modern ABC/XYZ analysis and key retail metrics - Formulate effective pricing strategies based on cost, competition, and customer value - Implement demand forecasting and modern data-driven replenishment techniques - Optimize product positioning strategies to improve sell-through rates The course begins with foundational retail terminology and the core responsibilities of category management. You will then progress through structured text lessons covering assortment algorithms, pricing methodologies, and practical analytical frameworks. This course is designed for absolute beginners, aspiring retail buyers, category managers, and small business owners looking to optimize their product inventory, with no prior retail management experience required. Start reading today to master the fundamentals of modern assortment planning.