Firebase Analytics for Mobile App Analysts

Mobile app success relies on understanding how users interact with your application through accurate data. This course provides a clear introduction to mobile app analytics using Firebase Analytics, helping you turn raw user actions into actionable insights. What you'll learn: Understand core terminology, event-based data models, and user properties. Track critical app metrics, including retention rates, active users, and conversion funnels. Define custom events and parameters to measure specific user actions. Build targeted user segments and audiences for deeper behavioral analysis. Apply modern privacy-aware analytics practices and understand data export fundamentals. The material begins with essential definitions and foundational principles before guiding you through structured frameworks for mobile data analysis. Designed for beginners, aspiring mobile analysts, and product managers, this course requires no prior analytics background. Start reading to master the fundamentals of mobile application analytics today.