AI in Product Marketing and Management

Bridging the gap between technical data capabilities and product marketing strategy is essential for modern product managers and marketers. This text-based course introduces core concepts at the intersection of artificial intelligence, marketing automation, and product growth. You will build a solid grounding in the essential tools and frameworks used to drive data-informed product decisions. By combining product marketing fundamentals with practical Python concepts and generative AI patterns, you will prepare yourself to evaluate and launch tech-driven products effectively. What you'll learn: - Understand fundamental concepts of product marketing management, unit economics, and marketing automation. - Learn Python basics for data analysis and tracking key performance indicators. - Master core principles of machine learning and understand how predictive models support customer retention and segmentation. - Apply generative AI and prompt engineering techniques to streamline content workflows and product research. - Calculate core financial metrics, including customer acquisition cost and lifetime value. The course starts with foundational terminology, product metrics, and business models before transitioning into practical Python scripts, machine learning concepts, and generative AI applications. Designed for beginners, aspiring product managers, and marketers looking to gain technical literacy without any prior programming experience. Start reading today to build a multi-disciplinary toolkit for AI-driven product marketing.