Landing Page Design with Unbounce and A/B Testing

In digital marketing, a great landing page is the difference between a wasted budget and a steady stream of new customers. This text-based course teaches you how to build and optimize high-converting landing pages from scratch using Unbounce. You will transition from understanding basic layout concepts to confidently structuring pages, writing persuasive copy, running automated tests, and using modern AI features to maximize your conversion rates. What you'll learn: 1. Understand core landing page anatomy, conversion psychology, and essential terminology. 2. Build responsive, mobile-friendly landing pages using the Unbounce builder. 3. Apply modern design principles and clear call-to-action strategies to guide reader behavior. 4. Configure A/B tests to systematically compare page variations and improve conversion rates. 5. Leverage built-in AI copywriting and smart traffic features to optimize user experiences. 6. Implement secure, privacy-compliant lead capture forms and integrate them with your marketing tools. The course begins with foundational concepts of conversion rate optimization before guiding you through step-by-step written explanations on layout design, form integration, and live testing strategies. This course is designed for beginning digital marketers, small business owners, and freelancers with no prior coding or design experience. Start reading today to build landing pages that turn casual readers into loyal customers.