Product Management Essentials: CustDev and Jobs To Be Done

Building successful products requires a deep understanding of customer needs and real market problems. This text-based course equips aspiring product managers with the foundational frameworks and practical skills needed to conduct user research and define clear product requirements. What you will learn: Learn core product management terminology and fundamental discovery concepts. Conduct structured Customer Development interviews to validate assumptions and user pain points. Apply the Jobs To Be Done framework to uncover underlying customer motivations. Draft clear Use Cases and functional requirements that bridge user research and execution. Analyze qualitative feedback alongside modern product metrics to guide roadmap decisions. Starting with foundational concepts and product definitions, the written lessons guide you step by step through interview design, JTBD mapping, use case writing, and modern user research synthesis. Designed for beginners, career changers, and aspiring product managers with no prior experience required. Begin reading today to build your core product management skillset.