SF Prototyping for Business Innovation

In a rapidly changing world, predicting the future of business requires more than just standard data analysis. Science Fiction (SF) prototyping offers a structured methodology to explore radical new technologies and market landscapes by writing the future today. This text-only course guides you through the process of using speculative fiction to drive real-world business strategy, helping you transition from reacting to market shifts to actively designing products, services, and strategic visions for the next decade. What you'll learn: - Understand the core principles of SF prototyping and how it differs from traditional forecasting. - Build immersive future worlds by analyzing emerging technological trends and societal shifts. - Craft compelling narrative prototypes that make abstract business concepts tangible and actionable. - Apply modern generative AI concepts to accelerate your world-building and scenario-generation process. - Evaluate the ethical and social implications of future technologies within your business models. - Design strategic roadmaps that bridge the gap between fictional scenarios and current business execution. You will start with the fundamental definitions of speculative design and narrative prototyping before moving step-by-step through world-building frameworks and practical scenario-drafting exercises. This course is designed for business leaders, product managers, marketers, and creative thinkers who want to build future-proof strategies, with no prior creative writing or technical background required. Start reading today to unlock a creative, structured approach to shaping the business landscape of tomorrow.