Business Design and Supply Chain Management for Uncertain Markets

Navigating today's unpredictable economic environment requires a solid strategy that aligns overarching business design with flexible operational capabilities. This course introduces foundational concepts of modern supply chain management and strategic business design, helping you build resilient models that thrive despite market volatility. You will begin with essential terminology, learning how market shifts, sustainability targets, and ethical consumption influence operational decisions. From there, you will explore practical frameworks to align corporate strategy with execution. What you will learn: Understand core supply chain management concepts and strategic business design principles. Analyze the impact of market uncertainty, decarbonization, and sustainability on operations. Map value creation and business models using the Business Model Canvas. Explore Sales and Operations Planning (S&OP) to balance demand and supply effectively. Apply risk mitigation techniques to build agile and resilient supply networks. The course guides you step-by-step through foundational concepts, strategic frameworks, and scenario analysis through written explanations and practice exercises. Designed for beginners, aspiring managers, and business owners, no prior experience in supply chain management is required. Start reading to master the fundamentals of modern business design.