21L 715 Media In Cultural Context Spring 2007

How do television shows and streaming series travel across the globe and influence different cultures? Understanding the complex relationship between international media distribution and national identity is essential for anyone interested in modern media, culture, or communications. In this course, you will explore how media texts are traded globally, adapted for local audiences, and received in different cultural contexts. You will gain a deep understanding of media globalization, the economics of international distribution, and the cultural impact of imported content. What you'll learn: - Understand the fundamental theories of media globalization and cultural imperialism - Analyze how foreign television and streaming programs are integrated into domestic platforms - Examine the economic structures that shape the international trade of media content - Explore the role of localization, translation, and modern subtitling practices - Study how audiences interact with imported media to form hybrid cultural identities - Evaluate the global dominance of major distribution hubs and the rise of regional streaming competitors This text-based course begins with foundational concepts in media studies and cultural globalization before moving into real-world case studies of international distribution and reception. Through structured readings and analytical written exercises, you will develop a critical framework for analyzing global media flows. This course is designed for beginners interested in media studies, communication, sociology, or cultural analysis, with no prior academic background required. Start reading today to decode the global forces shaping the media we consume every day.