Marketplace Promotion for Beginners: Master Wildberries and Ozon

Selling on major marketplaces requires more than just listing a product; it demands a strategic approach to visibility, search algorithms, and financial planning. This course provides a clear, step-by-step guide to navigating the promotional ecosystems of Wildberries and Ozon. You will learn how to position your inventory to attract buyers, run cost-effective internal ads, and manage your margins effectively. By completing this written course, you will transform from a curious beginner into a confident marketplace specialist capable of managing store visibility and boosting sales conversions. What you'll learn: - Understand the core algorithms and ranking factors of Wildberries and Ozon - Apply modern SEO techniques to product cards to maximize organic search traffic - Configure and optimize internal advertising campaigns for maximum return on investment - Calculate unit economics accurately to ensure profitable pricing and discount strategies - Analyze key marketplace metrics and sales reports to make data-driven decisions - Manage customer reviews and feedback to build brand trust and improve conversion rates The course starts with essential terminology, platform rules, and basic concepts of e-commerce before moving into practical step-by-step guides on keyword research, campaign setup, and financial calculations. You will learn through clear, written explanations and real-world scenarios designed for immediate application. This course is designed specifically for beginners, aspiring marketplace managers, and small business owners who want to start selling on Wildberries and Ozon with no prior e-commerce experience. Start reading today to master the essentials of marketplace promotion and scale your online sales.