Design Thinking for Problem Formulation and Framing

Every successful product or service starts with a well-defined problem, yet many teams rush to build solutions before truly understanding the challenge. This text-only course guides you through the essential methodologies of Design Thinking, teaching you how to uncover deep user insights and frame problems effectively. You will learn to move past surface-level symptoms to discover the root causes of user friction. By reading through structured explanations and analyzing real-world scenarios, you will develop a systematic approach to problem identification. What you will learn: Understand the core principles of Design Thinking and the critical role of problem formulation; Conduct user research and empathy mapping to identify latent needs and pain points; Formulate clear, actionable problem statements using modern framing techniques like Jobs-to-be-Done; Apply collaborative patterns to align diverse teams around a shared problem definition; Evaluate and prioritize challenges based on user impact and feasibility. The course begins with foundational definitions of user-centricity before guiding you through step-by-step techniques for synthesis, framing, and validation. This course is designed for beginners, aspiring product managers, and innovators with no prior experience in Design Thinking. Start learning how to define the right problems and unlock meaningful solutions today.