Systematic Volunteer Fundraising: Build a Peer-to-Peer Program

Non-profit organizations often struggle to scale their impact due to limited fundraising resources. Turning your passionate supporters into active fundraisers is one of the most effective ways to expand your reach and secure sustainable funding. This course teaches you how to design, launch, and manage a systematic volunteer fundraising program from the ground up, ensuring your campaigns are both legally compliant and highly engaging. What you'll learn: - Understand the fundamental concepts of peer-to-peer (P2P) and volunteer fundraising. - Recruit, onboard, and motivate volunteers to champion your cause. - Establish systematic workflows to support and guide fundraisers throughout their campaigns. - Manage the essential legal documentation and compliance requirements for volunteer-led initiatives. - Utilize modern digital fundraising tools and online platforms to track and optimize campaign performance. - Apply donor stewardship practices to build long-term relationships with new supporters. You will start by exploring core definitions and strategic planning before moving on to practical recruitment strategies, step-by-step campaign setup, and administrative compliance. Designed for non-profit founders, volunteer coordinators, and development professionals who are new to structured peer-to-peer fundraising, this course requires no prior fundraising experience. Start reading today to transform your volunteer network into a powerful fundraising force.