AI in Marketing: Building the Business Case

Marketing is evolving rapidly, and integrating artificial intelligence is no longer optional—it is a strategic necessity. However, securing executive buy-in and budget for AI tools requires a structured, data-driven business case. This text-based course guides you through the process of identifying marketing challenges, selecting appropriate AI solutions, and presenting a compelling business proposal. You will learn to translate technical AI capabilities into clear business value, ensuring your marketing initiatives are both strategic and financially viable. What you'll learn: - Understand foundational AI concepts and how they apply specifically to marketing workflows - Identify and evaluate high-impact AI use cases, from predictive analytics to generative content tools - Calculate potential return on investment (ROI) and define key performance indicators for AI projects - Address critical compliance, data privacy, and ethical considerations in AI deployment - Structure a persuasive business proposal to secure stakeholder buy-in and budget The course begins with essential AI terminology and strategic frameworks before moving into financial modeling and proposal structuring. Through detailed written explanations and practical business scenarios, you will learn how to transition from AI concept to executive approval. This course is designed for marketing professionals, business strategists, and aspiring managers who want to lead AI adoption. No technical programming experience or prior AI background is required. Start reading today to build a powerful, strategic case for AI in your marketing organization.