Foundations of Marketing Metrics

Struggling to prove the value of your marketing efforts? It's time to learn the language of data and connect your campaigns to real business results. This text-based course demystifies marketing analytics, providing you with a solid foundation in the essential metrics that measure success. You'll move from simply tracking clicks and likes to understanding how marketing activities directly contribute to revenue and profitability, enabling you to make smarter, data-driven decisions. What you'll learn: - Understand core marketing metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS). - Learn to differentiate between vanity metrics and actionable Key Performance Indicators (KPIs). - Practice calculating and interpreting key metrics for web, email, and social media campaigns. - Build a basic framework for tracking marketing performance and reporting on results. - Connect marketing data to financial outcomes to demonstrate its impact on profitability. - Apply data insights to optimize campaigns and improve future marketing strategy. The course begins with fundamental concepts and terminology, then guides you through the most important metrics across different marketing channels. You'll finish by learning how to synthesize this data to tell a compelling story about performance. This course is designed for beginners. No prior experience in marketing analytics or finance is required. Start reading and learn to measure what matters today.