Optimizing B2C Search with Agentforce Commerce

Is your online storefront losing customers because they cannot find what they want? Optimizing your B2C search experience is one of the most direct ways to turn casual browsers into buyers. This text-based course guides you through the foundational concepts of modern e-commerce search and shows you how to leverage Agentforce Commerce to deliver highly relevant search results. You will learn how to analyze shopper behavior, set up smart search configurations, and continuously refine your setup to boost conversion rates. What you'll learn: - Understand the core terminology and mechanics of modern B2C e-commerce search engines. - Configure basic search settings and metadata within Agentforce Commerce to match user queries. - Analyze shopper intent to create effective search dictionaries, synonyms, and hyper-relevant product groupings. - Apply AI-driven search principles and semantic matching to handle complex or natural language queries. - Practice optimizing product visibility and sorting rules through structured written exercises. - Evaluate search performance metrics to identify and fix common search friction points. The course starts with essential search definitions and foundational concepts before moving into step-by-step configuration workflows and optimization strategies. Designed for e-commerce administrators, digital merchandisers, and beginners looking to improve storefront performance, this program requires no prior technical search experience. Start reading today to transform your digital storefront's search experience and drive more sales.