B2B Marketing Analytics in the Lightning App

In today's competitive landscape, B2B marketers must prove the value of every campaign with clear, actionable data. This text-based course guides you through setting up and leveraging B2B Marketing Analytics within the Lightning App, turning raw data into strategic insights. You will learn to navigate the interface, customize dashboards, and align your marketing metrics with actual sales revenue. What you'll learn: - Understand foundational B2B marketing analytics concepts, terminology, and KPIs - Configure B2B Marketing Analytics within the Lightning App environment - Analyze multi-touch attribution models to identify high-performing marketing channels - Customize out-of-the-box dashboards to track campaign influence and ROI - Apply data privacy best practices to ensure compliant tracking and reporting - Interpret marketing data to make confident, budget-optimizing decisions We start with core definitions and setup requirements before exploring dashboard customization, attribution modeling, and strategic reporting. Designed for beginners, marketing operations professionals, and business analysts, this course requires no prior analytics experience. Start reading today to transform your marketing data into clear business outcomes.