Engaging Major Donors: Nonprofit Fundraising Strategies with NPSP

Securing major gifts is essential for any nonprofit's growth, yet many organizations struggle to build systematic, meaningful relationships with high-value supporters. This written course helps you bridge that gap by combining relationship-building strategies with modern database management. You will transition from ad-hoc outreach to a structured, data-informed stewardship pipeline. By learning how to track interactions and manage donor journeys, you will gain the confidence to make successful fundraising asks and maintain long-term donor loyalty. What you'll learn: Understand the foundational concepts of donor cultivation and the major giving lifecycle; Identify and qualify high-potential major donor prospects using data-driven insights; Configure and utilize NPSP tools to track donor interactions, moves management, and giving histories; Design personalized stewardship plans that keep supporters engaged and informed of their impact; Apply ethical fundraising principles and modern data privacy standards to donor management; Practice drafting compelling, tailored communications for key stages of the donor relationship. The course begins with core terminology and the fundamentals of major gift fundraising before walking you through practical NPSP workflows, donor tracking strategies, and communication templates. Designed for nonprofit professionals, fundraising coordinators, and database administrators who are new to major donor stewardship, this course requires no prior fundraising or database experience. Start reading today to transform how your organization connects with its most impactful supporters.