Foundations of UX Research & Information Architecture

Want to design digital products that are not just functional, but truly intuitive and user-friendly? It all starts with understanding your users and organizing your content in a way that makes sense to them. This course provides a comprehensive introduction to the core principles of User Experience (UX) Research and Information Architecture (IA). You will move from foundational theories to practical application, learning how to uncover user insights and translate them into well-structured, easy-to-navigate websites and applications. What you'll learn: - Understand core UX research methodologies, from user interviews to surveys. - Practice planning and conducting usability testing sessions to identify pain points. - Create key research deliverables, including user personas and journey maps, to communicate findings. - Learn the fundamentals of Information Architecture, including content organization and labeling. - Design clear navigation systems and sitemaps using techniques like card sorting. - Apply basic accessibility principles to create more inclusive and usable information structures. The course begins with key terminology and the role of research in the product development lifecycle, then progresses to practical techniques for gathering user data and structuring content effectively. This course is designed for complete beginners. No prior experience in design or research is required to get started. Begin your journey toward building user-centered products today.