Product Pricing Strategies in Managerial Economics

Setting the right price is one of the most critical decisions any business leader or manager has to make. Understanding the economic principles behind pricing allows you to drive revenue, capture market share, and respond strategically to competitors. This written course guides you from foundational economic concepts to practical pricing strategies used by modern firms. You will gain the skills to analyze market structures, determine price elasticity, and implement structured pricing models that align with business goals. In this course, you will: Understand the foundational principles of demand, supply, and price elasticity; Analyze multi-product pricing and transfer pricing strategies within complex organizations; Identify and apply different degrees of price discrimination to capture consumer surplus; Evaluate modern dynamic pricing models and value-based pricing frameworks; Determine optimal pricing under various market structures, from monopoly to oligopoly; Practice solving numerical pricing scenarios through step-by-step written case studies. The course begins with essential economic terminology and core demand theory before moving into practical pricing strategies, including multi-product coordination and modern digital pricing structures. Designed for aspiring managers, business students, and entrepreneurs, this course requires no prior background in economics or advanced mathematics. Start reading today to build a strong foundation in managerial pricing decisions.