360-Degree Digital Marketing: Strategy and Execution

Struggling to coordinate your various marketing efforts into a cohesive strategy? A fragmented approach wastes resources and fails to deliver consistent results. This course provides a foundational understanding of 360-degree marketing, teaching you how to unify your paid, earned, and owned media channels into a single powerful engine focused on the customer journey and accelerating digital sales. What you'll learn: Understand the core components of a 360-degree marketing strategy, mapping channels to the customer lifecycle. Develop effective content strategies tailored for omnichannel distribution and audience engagement. Apply foundational performance marketing concepts, including setting KPIs and calculating basic ROI and CPA. Configure essential tracking and measurement tools to analyze campaign effectiveness and optimize budgets. Practice integrating SEO, social media, email, and paid advertising efforts into one unified strategic plan. The course begins with defining key terminology and mapping the modern customer journey. We then move into practical applications, showing you how to build a unified strategy blueprint and measure its success using key metrics. This course is designed for absolute beginners, small business owners, and marketing assistants who need a clear, actionable guide to building a comprehensive digital strategy from scratch. No prior marketing experience is required. Start unifying your marketing efforts today and achieve scalable online growth.