Facebook Marketing and Marketplace Foundations for Businesses

Establishing a presence on Facebook is essential for modern businesses, but navigating its organic and paid tools can feel overwhelming. This text-based course guides you step-by-step from foundational concepts to launching your first marketing campaigns and listing products effectively. You will learn to build genuine relationships with your target audience and turn engagement into real business results. What you'll learn: Understand the core terminology of social media marketing and how the Facebook algorithm delivers content; Create and optimize professional Facebook Pages and personal profiles for maximum organic reach; List products and manage customer inquiries on Facebook Marketplace to drive local sales; Configure paid advertising campaigns using modern audience targeting strategies; Apply privacy-conscious tracking concepts and analyze key campaign performance metrics. The course begins with essential terminology and profile setup before moving into organic marketplace strategies and paid ad creation. Designed specifically for beginners and small business owners, this program requires no prior marketing experience. Start building your digital presence and reaching new customers today.