UX Research and Strategy with AI

As digital products evolve, user experience researchers must adapt by using modern tools to gather and analyze user insights faster and more effectively. This text-based course shows you how to responsibly integrate artificial intelligence into your UX research and strategy workflows. You will transition from traditional, time-consuming manual synthesis to a modern, AI-assisted workflow. By learning to write effective prompts and use AI for data analysis, you will uncover deeper user behaviors, map out strategic user journeys, and accelerate your design decision-making process. What you'll learn: Understand the foundational concepts of UX research, strategy, and ethical AI integration; Write precise prompts to analyze qualitative user feedback and extract key themes; Generate realistic user personas and journey maps with the assistance of AI models; Apply AI tools to draft research plans, interview scripts, and usability test scenarios; Analyze quantitative user data to identify patterns and usability bottlenecks; Navigate the ethical considerations, privacy concerns, and biases of using AI in user research. You will start with core UX research methodologies and terminology before moving into practical, text-guided exercises that demonstrate how to use AI at every stage of the research lifecycle. This course is designed for aspiring UX designers, product managers, and researchers who want to modernize their skillset. No prior experience with AI tools or advanced UX design is required. Start reading today to elevate your UX research and strategy with the power of AI.