Reach Customers Online with Google Ads, SEO, and Business Profiles

Establishing a strong online presence is essential for any business looking to attract new customers and grow. Navigating the world of search engines, local listings, and digital advertising can feel overwhelming when you are just starting out. This text-based course guides you through the foundational concepts of digital visibility. You will transition from having a quiet online presence to understanding how search engines discover your website, how to optimize your content for organic traffic, and how to launch targeted ads that reach ready-to-buy customers. What you'll learn: - Understand how search engines crawl, index, and rank web pages. - Apply fundamental Search Engine Optimization (SEO) strategies to your website. - Configure a complete Google Business Profile to attract local searchers. - Create targeted search ads to reach customers actively looking for your services. - Analyze key digital marketing metrics to measure your success. - Implement mobile-friendly design principles to ensure a seamless visitor experience. You will start with the core terminology of search engines and online directories. From there, you will progress through step-by-step written explanations on optimizing your website, setting up local business listings, and drafting your first online ad campaign. This course is designed for small business owners, freelancers, and aspiring digital marketers with zero prior experience in SEO or advertising. Start reading today to build a clear, actionable strategy for growing your business online.