Creating a Small Business Website: Content and SEO Strategy

Many small business websites fail to attract customers because the content is poorly structured and invisible to search engines. This course guides small business owners through defining their customer needs, structuring compelling content, and applying fundamental search engine optimization (SEO) techniques to ensure their site drives traffic and conversions. What you'll learn: Understand the key components and essential pages required for a successful business website. Develop a customer-focused content strategy tailored to solve specific audience problems. Apply foundational SEO principles, including keyword research and metadata optimization, to improve search visibility. Structure site navigation and content hierarchy for optimal user experience and search engine indexing. Implement basic performance and accessibility best practices for modern, mobile-responsive design. The course begins by establishing the core goals of a business website and defining the target audience. We then move into practical applications of content creation, site architecture, and optimization techniques needed for launch. This course is designed for entrepreneurs, freelancers, and small business owners who need to build or redesign their business website without prior technical experience. No prerequisites are required. Start mastering the essentials of digital presence today.