Build an AI Marketing Agent: Content and Outreach

Artificial intelligence is transforming how businesses approach marketing, but leveraging it effectively requires more than just basic chatbots. By creating a dedicated AI marketing agent, you can streamline repetitive tasks and focus on high-level strategy. This course guides you through the foundational concepts of agentic AI and practical steps to design a customized marketing assistant. You will start with core terminology and basic AI concepts before moving into written exercises that teach you how to automate content generation, structure outreach workflows, and parse analytics data. What you'll learn: Understand the core architecture and terminology of agentic AI. Design prompts and apply basic prompt engineering to generate targeted marketing content. Explore basic Retrieval-Augmented Generation (RAG) concepts to ground your agent's knowledge in your own data. Structure logic for automated email outreach and campaign management. Analyze marketing metrics and extract actionable insights using AI-driven text processing. Practice integrating AI capabilities into everyday marketing operations through written scenarios. The curriculum flows logically from essential AI definitions to step-by-step written guides on structuring your agent's decision-making process. You will read through practical examples and complete text-based exercises to solidify your understanding of each component. This course is designed for beginners, independent creators, and marketing professionals with no prior AI development experience. Start reading today to build the foundation for your own automated marketing workflows.