Klaviyo Email and SMS Automation for Ecommerce

Running an online store requires consistent customer engagement, and relying solely on paid ads can be expensive and unpredictable. Developing a strong retention strategy is essential for sustainable growth. This course teaches you how to leverage Klaviyo to build automated email and SMS marketing systems that nurture leads, recover lost sales, and drive long-term customer loyalty. What you'll learn: - Understand the foundational concepts of email marketing, list growth, and SMS compliance - Configure essential Klaviyo settings and integrate your ecommerce platform, such as Shopify - Build core automation flows, including welcome series, abandoned cart reminders, and post-purchase follow-ups - Apply modern deliverability standards, including basic DMARC and DKIM concepts, to ensure your messages reach the inbox - Leverage zero-party data collection and segmentation to personalize your messaging - Practice writing effective, high-converting copy using modern AI-assisted drafting techniques. The course begins with key marketing terminology and basic platform concepts before guiding you through the practical setup of your first campaigns. Through clear, written explanations and practical scenarios, you will learn how to structure a reliable communication strategy from the ground up. This foundational course is designed for beginners, independent ecommerce store owners, and aspiring marketers with no prior experience in Klaviyo or marketing automation. Start reading today to build a smarter, more effective communication engine for your online business.