Muy útil, aunque algunos ejemplos ya se sienten un poco repetidos.
AI Copywriting: Creating Ad Copy and Headlines
Discover how to use artificial intelligence to generate compelling ad copy, headlines, and marketing text for digital campaigns.
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AI instructor
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Start anytime
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In English
Lessons, tasks and certificate — all fully in your language.
About this course
Crafting the perfect ad copy takes time, testing, and creativity. What if you could accelerate this process and generate high-quality marketing variations in seconds?
This text-based course introduces you to the power of generative AI for digital marketing. You will explore how to leverage artificial intelligence to write compelling headlines, engaging ad copy, and targeted e-commerce descriptions. By mastering core AI concepts and modern prompt engineering, you will learn to produce text that captures attention and drives traffic while maintaining your unique brand voice.
What you'll learn:
- Understand the fundamentals of generative AI and how large language models process text.
- Apply modern prompt engineering techniques to generate precise, targeted marketing copy.
- Create high-converting headlines and ad variations tailored for different digital platforms.
- Align AI-generated content with specific brand guidelines and tone-of-voice constraints.
- Practice refining and editing AI outputs to ensure quality, relevance, and marketing compliance.
The course begins with the foundational terminology of AI and language models before moving into practical text generation strategies. You will read through step-by-step examples and practice writing effective prompts to streamline your copywriting workflow.
Designed specifically for beginners, marketers, and copywriters—no previous experience with AI or coding is required.
Start reading today to transform your advertising strategy with artificial intelligence.
What you'll get
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Certificate of completion
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Personal AI tutor
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Audio version included
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Lifetime access
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Phone or computer
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14-day refund
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Short & focused
2h 42m of practical content
Reviews (16)
J'étais un peu sceptique en commençant ce cours, pensant que ce serait encore des astuces génériques sur l'IA qu'on trouve partout. En réalité le contenu va assez loin dans la structure des prompts, avec une vraie méthode pour construire des titres qui donnent envie de cliquer. La partie sur la génération de plusieurs variantes de copy pour tester ce qui marche le mieux m'a particulièrement convaincu. Chaque exercice est accompagné d'exemples concrets qu'on peut réutiliser directement pour ses propres publicités. Je ressors de ce cours avec une méthode claire que j'applique déjà sur mes campagnes en cours.
Отличный курс, наконец-то понял, как составлять промпты для реально цепляющих заголовков объявлений.
আমি বিজ্ঞাপনের কপি লেখার ব্যাপারে সবসময় দুর্বল ছিলাম, তাই এই কোর্সটা শুরু করেছিলাম একটু সন্দেহ নিয়েই। কিন্তু দেখলাম এখানে খুব সহজভাবে বোঝানো হয়েছে কিভাবে এআই ব্যবহার করে আকর্ষণীয় হেডলাইন আর অ্যাড কপি তৈরি করা যায়। প্রতিটা ধাপে উদাহরণ দিয়ে দেখানো হয়েছে যে একটা সাধারণ প্রম্পট থেকে কিভাবে ভালো মানের কপি বের করা যায়। বিশেষ করে হেডলাইনের বিভিন্ন ভ্যারিয়েশন তৈরি করার অংশটা আমার কাজে সবচেয়ে বেশি লেগেছে। কোর্স শেষে আমি নিজেই কয়েকটা ক্যাম্পেইনের জন্য কপি লিখে ফেলেছি, যেটা আগে কখনো ভাবিনি পারব।
Headlines, die wirklich klicken, schreibe ich jetzt in Minuten statt Stunden, die KI-Prompts dafür sind Gold wert.
Made writing headlines so much faster.
広告コピーの作り方がすぐ実践できました。
Great intro to writing ad copy with AI.
Llevaba tiempo buscando algo que me enseñara a escribir copy publicitario sin sonar repetitivo, y este curso cumplió bastante bien. Explican paso a paso cómo pedirle a la IA que genere titulares llamativos, mostrando ejemplos reales de antes y después de ajustar el prompt. Lo que más me gustó fue la sección donde comparan varias versiones de un mismo anuncio para elegir la que mejor conecta con el público. También enseñan a mantener la voz de marca aunque el texto lo genere la inteligencia artificial, algo que no había visto en otros cursos. Terminé con una carpeta llena de fórmulas de headlines que ya estoy usando en campañas reales.
I've written ad copy for years but always relied on gut feeling, so this course was a nice change of pace. It breaks down exactly how to prompt for headlines that actually grab attention instead of the bland stuff AI usually spits out. The instructor walks through real before-and-after examples, showing how small prompt tweaks change the tone completely. I especially liked the module on generating multiple headline variants so you're not stuck testing just one idea. By the end I had a whole system for cranking out ad copy that used to take me an hour in about ten minutes.
Học xong viết tiêu đề quảng cáo nhanh hơn hẳn.
Aprendi a criar headlines muito mais rápido.
Sempre tive dificuldade em escrever títulos de anúncio que chamassem atenção, então resolvi tentar esse curso. A explicação sobre como montar prompts pra gerar headlines é bem clara e cheia de exemplos práticos, não fica só na teoria. Gostei bastante de como ensinam a testar várias versões de copy antes de decidir qual usar numa campanha. Achei que a parte final poderia ter mais exemplos de nichos diferentes, já que boa parte foca em produtos digitais. Mesmo assim, terminei o curso com uma lista de prompts que já uso direto no meu trabalho.
Justo lo que necesitaba para dejar de escribir anuncios genéricos, las fórmulas de headlines funcionan de verdad.
Je me suis inscrit à ce cours parce que j'avais du mal à trouver des accroches percutantes pour mes publicités. Le contenu explique bien comment structurer les prompts pour obtenir des titres qui sortent du lot, avec plusieurs exemples concrets à chaque étape. J'ai particulièrement aimé la partie sur la génération de plusieurs variantes de headlines pour tester ce qui fonctionne le mieux. Le seul bémol c'est que certains exemples tournent surtout autour du e-commerce, donc il faut un peu adapter si on est dans un autre secteur. Dans l'ensemble ça reste un cours très concret qui m'a fait gagner un temps fou.
Curso muito bem estruturado pra quem quer aprender copywriting com IA do zero. As aulas sobre criação de headlines me ajudaram a sair do bloqueio criativo que eu tinha toda vez que precisava escrever um anúncio novo. Já apliquei o que aprendi em duas campanhas e o resultado foi bem melhor do que eu esperava.
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Frequently asked
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Just a phone or computer with internet. No installs, no special hardware.
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By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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