Automating Brand Reputation Monitoring with AI Agents

Staying on top of what people say about your brand online can be overwhelming and time-consuming. This course teaches you how to leverage artificial intelligence to automate the entire process of public relations monitoring. You will learn to construct an AI agent that automatically collects brand mentions, evaluates public sentiment, and compiles actionable daily reports. What you will learn: Understand the fundamental concepts of AI agents and automated workflows. Extract public mentions and brand data using modern web scraping techniques and APIs. Apply prompt engineering to accurately analyze sentiment and categorize customer feedback. Build automated pipelines that summarize large volumes of text into concise daily reports. Structure and format AI-generated insights for easy sharing with PR and marketing teams. The course begins with foundational AI terminology and the basics of data collection before guiding you through the practical steps of building your own monitoring workflow. You will read through clear written explanations and practical code snippets to construct a reliable daily reporting system. Designed for beginners, PR professionals, and marketers, this course requires no prior advanced programming experience. Start building your automated brand monitoring system today and transform how you track public perception.