Brand Collaborations on Xiaohongshu for Creators — WalkSelf
4.7 (14) ⏱ 3h 📚 30 lessons 🎧 Audio version

Brand Collaborations on Xiaohongshu for Creators

A practical guide for aspiring Key Opinion Consumers (KOCs) to secure paid partnerships and price your creative work confidently.

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About this course

Are you creating content on Xiaohongshu but unsure how to attract brand attention and earn an income? This course provides a clear roadmap to transition from a hobbyist to a paid creator. You will learn to strategically position your account, understand what brands are looking for, and gain the skills to professionally manage collaborations. By the end, you'll be equipped to pitch, price, and negotiate your first paid partnership. What you'll learn: - Understand the role of a Key Opinion Consumer (KOC) in the Xiaohongshu ecosystem. - Develop a content strategy that attracts both followers and potential brand partners. - Build a professional media kit and learn data-driven methods for pricing your services. - Practice crafting effective outreach messages to connect with brands directly. - Analyze your account metrics to showcase your value and impact during negotiations. - Learn the fundamentals of reviewing collaboration proposals and building lasting brand relationships. The course starts with foundational concepts of the creator economy on Xiaohongshu before guiding you through the practical steps of finding and securing brand deals. It is designed for beginners; no prior marketing or sales experience is necessary. Begin building your path to a successful creator career today.

What you'll get

  • 📜 Certificate of completion
    Add it to your LinkedIn profile
  • 💬 Personal AI tutor
    Stuck on a lesson? Ask your built-in tutor anything, any time.
  • 🎧 Audio version included
    Learn on the go — no screen needed
  • ♾️ Lifetime access
    Come back anytime, no expiry
  • 📱 Phone or computer
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  • 💸 14-day refund
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  • Short & focused
    3h of practical content

Reviews (14)

Alessandro Romano IT Verified learner
★ 4 · July 31, 2026

Ho seguito questo corso dopo mesi passati a inviare messaggi ai brand senza ricevere risposta, e finalmente ho capito cosa stavo sbagliando. Il corso spiega passo dopo passo come strutturare un media kit professionale e come presentarsi ai brand in modo da risultare credibili fin dal primo messaggio. Molto utile anche la parte sulla definizione dei prezzi, argomento che prima mi metteva sempre in difficoltà. Le lezioni sono brevi e vanno dritte al punto, quindi si riesce a finire il corso in un weekend. L'unico limite è che si concentra soprattutto su categorie come beauty e lifestyle, quindi chi lavora in altri settori dovrà adattare un po' i consigli. Nel complesso resta comunque uno strumento molto pratico per chi vuole iniziare a monetizzare seriamente.

Benjamín Torres UY Verified learner
★ 5 · July 28, 2026

Llevaba meses queriendo entrar en el mundo de las colaboraciones pagadas en Xiaohongshu sin saber por dónde empezar, y este curso me dio justo la hoja de ruta que necesitaba. Explica de forma muy clara cómo armar un media kit que realmente llame la atención de las marcas, y cómo escribir el primer mensaje sin sonar desesperada. Lo que más valoro es que no se queda en teoría: hay ejemplos reales de negociación y de precios que puedes usar como referencia. Después de aplicar un par de las plantillas conseguí mi primera colaboración pagada en menos de tres semanas. Para cualquiera que quiera moverse en serio como KOC, es un curso que vale muchísimo la pena.

Gabriela Flores MX
★ 4 · July 26, 2026

Siempre me daba pánico hablar de dinero con las marcas y acababa cobrando muy poco por mi trabajo en Xiaohongshu. Este curso me enseñó cómo presentarme como KOC, buscar colaboraciones pagadas y, sobre todo, poner un precio justo a mi contenido con seguridad. La parte de cómo redactar la propuesta y negociar tarifas me resultó utilísima, porque me dio frases concretas que usar. Conseguí cerrar mi primera colaboración remunerada a las pocas semanas. Lo único que eché en falta fue algún ejemplo de contrato real. Aun así, lo recomiendo a cualquier creadora que empiece.

เมยาวี ดวงดี TH Verified learner
★ 5 · July 26, 2026

คอร์สนี้สอนเรื่องการหาแบรนด์มาคอลแลปบน Xiaohongshu ได้ละเอียดมาก ตั้งแต่การทำมีเดียคิทไปจนถึงการตั้งราคา เข้าใจง่ายและนำไปใช้ได้จริงทันที ชอบที่มีตัวอย่างข้อความติดต่อแบรนด์ให้ดูด้วย

Arthur Michel FR Verified learner
★ 5 · July 22, 2026

J'ai enfin compris comment construire un media kit convaincant grâce à ce cours, très concret du début à la fin.

Жанна Садыкова KZ Verified learner
★ 5 · July 20, 2026

Коротко, по делу и реально работает.

Sultan Doğan TR Verified learner
★ 5 · July 7, 2026

Xiaohongshu'da marka iş birlikleri konusunda gerçekten işe yarayan bir eğitim. Medya kiti hazırlama ve markalarla ilk mesajlaşma kısmı özellikle çok pratikti. Kursu bitirdikten sonra kendi profilimi tamamen yeniden düzenledim.

Rafael Gomes PT
★ 5 · July 4, 2026

Curso direto ao ponto sobre como montar seu media kit e conseguir as primeiras parcerias pagas no Xiaohongshu.

Alice Dupont LU Verified learner
★ 5 · June 28, 2026

Un cours bien structuré qui explique clairement comment approcher les marques et fixer ses tarifs sur Xiaohongshu.

Alessandro Romano IT Verified learner
★ 4 · June 9, 2026

Mi sono iscritta perché volevo capire come funziona davvero il mondo delle collaborazioni su Xiaohongshu, e devo dire che il corso spiega bene i passaggi per diventare una KOC pagata. Parte dalle basi, come impostare il proprio profilo e il media kit, fino ad arrivare a come negoziare con i brand senza sembrare disperati. Mi sono piaciuti particolarmente gli esempi di messaggi di pitch, che ho praticamente copiato e adattato. L'unica pecca è che alcune sezioni sul mercato cinese danno per scontato che tu conosca già certe dinamiche locali, quindi ho dovuto cercare qualche informazione extra per stare al passo. Nel complesso però è un ottimo punto di partenza per chi vuole muovere i primi passi seri in questo settore.

Jan Dąbrowski PL Verified learner
★ 5 · June 8, 2026

Jako początkująca KOC w końcu nauczyłam się, jak zdobywać płatne współprace na Xiaohongshu i pewnie wyceniać swoją pracę. Przestałam zaniżać stawki i podpisałam pierwszą realną umowę z marką.

Elena Gutiérrez PA
★ 5 · June 7, 2026

Este curso me ayudó a entender cómo funcionan realmente las colaboraciones con marcas en Xiaohongshu. Las plantillas de contacto y la parte de negociación de tarifas son oro puro. Lo recomiendo a cualquiera que esté empezando como creadora de contenido.

Michał Kozłowski PL
★ 5 · June 5, 2026

Konkretny kurs, który krok po kroku pokazuje jak przygotować media kit i pisać wiadomości do marek na Xiaohongshu.

Đặng Thị Yến VN Verified learner
★ 4 · May 30, 2026

इस कोर्स में Xiaohongshu पर ब्रांड्स से जुड़ने और पहला पेड कोलैब पाने के प्रैक्टिकल स्टेप्स बहुत साफ तरीके से समझाए गए हैं। पिचिंग टेम्पलेट्स खासतौर पर काम आए। बस थोड़ा और उदाहरण असली अकाउंट्स के हों तो और बेहतर होता।

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