Google Ads for Local Business: Attract Customers Nearby — WalkSelf
4.8 (6) ⏱ 3h 📚 30 lessons

Google Ads for Local Business: Attract Customers Nearby

Master the fundamentals of local advertising to reach people searching for your services and products in your immediate area.

  • 💬 AI instructor
    Ask about any lesson and get a clear answer instantly, anytime.
  • 🕐 Start anytime
    No schedules or deadlines — learn at your own pace, whenever suits you.
  • 🌐 In English
    Lessons, tasks and certificate — all fully in your language.

About this course

For small business owners, appearing at the top of search results when a local customer is ready to buy is essential for growth. This course provides a clear path to understanding how local search works and how to use paid advertising to drive foot traffic and inquiries. You will learn to establish a strong digital foundation and launch targeted campaigns that reach the right people at the right time. What you will learn: Understand the core principles of local search intent and keyword selection; Configure a Business Profile to maximize local visibility and customer trust; Create location-based ad campaigns that target specific neighborhoods or service areas; Apply budget-friendly bidding strategies tailored for small business needs; Master the use of location extensions to highlight your physical address and contact details; Track essential conversion actions like phone calls and map directions. The content starts with key terminology and the basics of the local search ecosystem before moving into the practical logic of campaign setup. This course is designed for beginners and local entrepreneurs with no previous marketing experience. Start building your local online presence today.

What you'll get

  • 📜 Certificate of completion
    Add it to your LinkedIn profile
  • 💬 Personal AI tutor
    Stuck on a lesson? Ask your built-in tutor anything, any time.
  • ♾️ Lifetime access
    Come back anytime, no expiry
  • 📱 Phone or computer
    Works anywhere, any device
  • 💸 14-day refund
    No questions asked
  • Short & focused
    3h of practical content

Reviews (6)

Abigail Garcia PH Verified learner
★ 5 · July 19, 2026

Malinaw na ipinaliwanag kung paano i-set up ang unang local ad campaign para makita ako ng mga customer na malapit sa tindahan ko.

James White AU Verified learner
★ 4 · July 16, 2026

Running a small dental clinic, I never understood why my ads reached people on the other side of the city. This walked me through radius targeting and location bid adjustments so my budget finally stays with searchers nearby. The section on call extensions and tying ads to my map listing made a real difference in how many calls I get. I do wish there had been a bit more on tracking which keywords actually turn into booked appointments, but overall it gave me a clear, repeatable setup. Solid for any local owner who's been wasting spend on the wrong audience.

ณัฐวุฒิ ใจเพชร TH Verified learner
★ 5 · July 3, 2026

ผมเปิดร้านซ่อมแอร์เล็กๆ ในย่านบ้าน เมื่อก่อนยิงโฆษณาแบบมั่วๆ เสียเงินฟรีตลอด คอร์สนี้สอนการตั้งค่ารัศมีพื้นที่และเลือกคีย์เวิร์ดที่คนแถวนั้นค้นหาจริงๆ ได้ละเอียดมาก ส่วนที่ชอบสุดคือการเชื่อมกับ Google Business Profile ให้คนเห็นแล้วโทรมาเลย หลังทำตามทุกขั้นตอน สายเข้าเยอะขึ้นชัดเจนภายในไม่กี่สัปดาห์ อธิบายทีละสเต็ปเข้าใจง่ายแม้ไม่เคยทำโฆษณามาก่อน คุ้มมากครับสำหรับคนทำธุรกิจในท้องถิ่น

Gabriel Rocha BR
★ 5 · June 25, 2026

Tenho uma loja física de bairro e sempre achei que anúncios no Google fossem coisa só para grandes empresas. O curso mostra de forma bem prática como configurar campanhas voltadas para quem está pesquisando negócios perto de casa, sem complicar com termos técnicos demais. Gostei especialmente da parte sobre como definir o raio de alcance geográfico, algo que eu nunca tinha entendido direito antes. O ritmo das aulas é tranquilo e dá pra ir aplicando cada etapa no próprio negócio enquanto assiste. Em menos de duas semanas já apareceram clientes novos que disseram ter encontrado a loja pela busca local.

ดวงพร ลาภผล TH Verified learner
★ 5 · June 22, 2026

คอร์สนี้อธิบายพื้นฐานการโฆษณาแบบเจาะพื้นที่ได้ชัดเจนมาก ทำให้ร้านของฉันเริ่มมีลูกค้าใหม่จากการค้นหาใกล้เคียงภายในไม่กี่วัน

لطيفة القطان KW
★ 5 · June 14, 2026

الكورس يشرح أساسيات الإعلانات المحلية بطريقة عملية تناسب أصحاب المحلات الصغيرة الذين لا يملكون خبرة سابقة في الإعلانات الرقمية. أعجبني الجزء الخاص بتحديد نطاق الموقع الجغرافي لأنه شيء لم أكن أفهمه جيدًا من قبل. بعد أسبوعين من تطبيق ما تعلمته بدأ عملاء جدد يذكرون أنهم وجدوني عبر البحث القريب.

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Frequently asked

What do I need to take this course? +

Just a phone or computer with internet. No installs, no special hardware.

How do I pay? +

By card via Stripe. We don’t store card details — Stripe handles them securely.

Can I get a refund? +

Yes — full refund within 14 days, no questions asked.

How long will I have access? +

Forever. Once you purchase, the course is yours to revisit anytime.

Will I get a certificate? +

Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.

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