This gave me a clear framework for structuring Search campaigns around actual buyer intent instead of just stuffing in keywords. The Performance Max section was especially useful since I'd been avoiding it out of confusion about how it targets people. My only gripe is the conversion tracking setup could use a bit more depth for people using CRMs outside the usual tools.
Google Search and Performance Max Ads for Lead Generation
Learn how to configure high-converting Google Ads campaigns using Search and Performance Max to reliably capture qualified leads for your business or clients.
-
💬
AI instructor
Ask about any lesson and get a clear answer instantly, anytime. -
🕐
Start anytime
No schedules or deadlines — learn at your own pace, whenever suits you. -
🌐
In English
Lessons, tasks and certificate — all fully in your language.
About this course
Are you struggling to generate consistent, high-quality leads for your business online? Google Ads offers precise targeting tools, but success requires setting up your campaigns and tracking correctly from the start.
This course provides a practical, step-by-step framework for using Google Search and Performance Max campaigns specifically for lead generation. By focusing on conversion tracking, audience signals, and smart bidding, you will learn how to reduce wasted spend and maximize qualified inquiries.
What you'll learn:
* Understand: The core principles of digital lead generation and the role of high-intent Google Search traffic.
* Configure: Accurate conversion tracking, including crucial modern methods like Enhanced Conversions.
* Master: Keyword research, negative keywords, and writing compelling, high-converting responsive search ads.
* Apply: Best practices for structuring and optimizing Performance Max campaigns using strong asset groups and audience signals.
* Practice: Analyzing campaign data, identifying inefficient spend, and implementing effective optimization strategies.
The course begins with foundational concepts and setting up your measurement systems, then moves into practical implementation of Search and PMax campaigns. We conclude with techniques for ongoing performance analysis and scaling.
This course is designed for absolute beginners, business owners, and marketing professionals seeking to use Google Ads for lead generation. No prior experience with paid advertising is required.
Start building your lead generation engine today.
What you'll get
-
📜
Certificate of completion
Add it to your LinkedIn profile -
💬
Personal AI tutor
Stuck on a lesson? Ask your built-in tutor anything, any time. -
♾️
Lifetime access
Come back anytime, no expiry -
📱
Phone or computer
Works anywhere, any device -
💸
14-day refund
No questions asked -
⚡
Short & focused
2h 30m of practical content
Reviews (7)
Ich wollte endlich zuverlässig qualifizierte Leads über Google Ads gewinnen und genau dafür ist dieser Kurs goldrichtig. Besonders hilfreich fand ich, dass Search-Kampagnen und Performance Max nicht nur getrennt erklärt, sondern auch klug miteinander kombiniert wurden. Vorher hatte ich vor Performance Max ehrlich gesagt Respekt, doch jetzt weiß ich genau, wie ich sie sinnvoll einsetze, ohne mein Budget zu verbrennen. Die Tipps zur Conversion-Einrichtung haben mir geholfen, endlich nachvollziehbare Ergebnisse zu messen. Seitdem kommen deutlich mehr passende Anfragen für mein Geschäft herein. Ein rundum praxisnaher Kurs, den ich uneingeschränkt empfehle.
O curso explica bem como estruturar campanhas de Search com foco em geração de leads, e a parte sobre Performance Max desmistificou bastante essa modalidade pra mim. Só senti falta de um pouco mais de profundidade na configuração de conversões offline. Ainda assim, consegui aplicar quase tudo direto na minha conta de anúncios.
গুগল সার্চ আর পারফরম্যান্স ম্যাক্স ক্যাম্পেইন কীভাবে লিড জেনারেশনের জন্য একসাথে কাজ করে সেটা খুব স্পষ্টভাবে বোঝানো হয়েছে।
อธิบายชัดเจน แต่ตัวอย่างยังน้อยไป
Trabajo en marketing para una pyme y siempre me costó entender cuándo conviene usar Search y cuándo Performance Max para generar leads reales, no solo clics baratos. El curso lo explica con casos prácticos y muestra paso a paso cómo estructurar las campañas según la intención de búsqueda del usuario. La parte sobre configurar el seguimiento de conversiones para medir leads de verdad, y no solo clics, fue justo lo que me faltaba entender. Las plantillas para organizar grupos de anuncios por intención de compra las usé de inmediato en una campaña real. Terminé el curso con una campaña montada y funcionando, no solo con apuntes teóricos.
Le cours explique très bien la différence entre les campagnes Search et Performance Max, avec des exemples concrets pour la génération de leads.
Learners also took
🏆 Most popular
🎓 With certificate
Website Creation with Wix: Build and Optimize Your Online Presence
Certificate
Hands-on
₼26.00
→
💼 Job-ready
🎓 With certificate
Digital Contracting and Legal Frameworks for the Modern Market
Certificate
Hands-on
₼26.00
→
⚡ Best to start
🎓 With certificate
Digital Marketing and E-Commerce Foundations
Certificate
Hands-on
₼26.00
→
⚡ Best to start
🎓 With certificate
Contextual Advertising and Paid Search Essentials
Certificate
Hands-on
₼26.00
→
Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
Built for learners in
Tech
Design
Finance
Marketing
Healthcare
Education
Hospitality
Manufacturing