Digital Analytics and GA4 Fundamentals

Understanding user behavior and tracking website performance are essential steps for refining any digital marketing strategy. This text-based course equips you with the foundational knowledge and analytical mindset needed to measure online interactions and make data-informed business decisions. What you'll learn: Understand core digital analytics terminology, data models, and event-based tracking; Design a structured measurement plan aligned with business objectives; Configure standard events, parameters, and conversion tracking in GA4; Interpret traffic acquisition, engagement, and retention reports; Apply modern privacy-first tracking practices and consent configurations; Evaluate conversion funnels and user paths through detailed written scenarios. You will begin with fundamental definitions and analytics concepts before progressing systematically through implementation planning and report interpretation. Designed for beginners, aspiring marketers, and site owners with no prior analytics experience required. Start reading today to build practical competence in digital analytics.