Fundamentals of Growth Product Management

Modern digital products scale by systematically optimizing every stage of the user journey rather than relying solely on traditional marketing. Growth Product Management bridges product strategy, data analytics, and user psychology to unlock sustainable business growth. This text-based course equips you with the foundational mental models, metrics, and experimentation frameworks needed to think and operate like a Growth Product Manager. You will discover how to analyze user funnels, formulate data-backed hypotheses, and build product-led loops that fuel long-term retention. What you'll learn: Understand the core responsibilities of a Growth Product Manager and how the role differs from traditional product management; Master essential growth metrics, funnel analysis, and identifying a product North Star Metric; Apply hypothesis-driven experimentation frameworks to prioritize and run structured tests; Design activation, onboarding, and retention strategies using product-led growth principles; Analyze cohort data and build sustainable growth loops that compound over time. The material begins with key terminology and foundational concepts before advancing to practical experimentation workflows and real-world product scenarios. This course is ideal for aspiring product managers, marketers, and analysts looking to transition into growth, with no prior product management experience required. Start reading today and build your foundation in modern growth product strategy.