Foundations of Business Analytics for Decision Making

Modern organizations rely heavily on data to navigate competitive markets and make sound strategic choices. This course guides you through the foundational principles of business analytics, helping you translate metrics into actionable business value without needing a deep technical background. What you'll learn: Understand key business analytics terminology and the four core stages: descriptive, diagnostic, predictive, and prescriptive analytics. Identify and formulate relevant key performance indicators (KPIs) aligned with business goals. Apply structured problem-solving frameworks to evaluate common operational and commercial scenarios. Understand foundational data governance, data quality principles, and privacy best practices. Practice core data storytelling techniques to clearly articulate findings to team members and stakeholders. The curriculum begins with fundamental terminology and analytical definitions before introducing practical business frameworks and written case-study exercises. This course is created for complete beginners, aspiring analysts, managers, and entrepreneurs looking to strengthen their data literacy. Start reading today to develop your analytical mindset and make smarter business decisions.