Digital Marketing Fundamentals: SEO, Advertising, and AI Workflows

Navigating modern digital marketing requires a firm grasp of channel strategy, audience targeting, and data-driven optimization. This text-based course equips you with the foundational principles and practical methods needed to plan, execute, and evaluate effective marketing campaigns across the web. What you'll learn: - Understand core marketing terminology, customer journey mapping, and conversion funnels. - Apply search engine optimization (SEO) best practices for keyword research and on-page content. - Plan paid search and digital advertising campaigns with clear budget management. - Build email marketing workflows and audience segmentation strategies. - Utilize modern AI tools to assist with content research, ad copywriting, and campaign drafting. - Analyze web performance metrics to measure return on investment and refine campaign performance. You will begin with essential concepts and audience research principles before moving into channel-by-channel execution strategies and measurement techniques. This course is created for beginners, small business owners, and career changers with no prior marketing experience required. Start reading to develop a structured, modern approach to digital marketing.