Digital Marketing Fundamentals and AI Strategy

In today's digital landscape, the ability to reach target audiences and drive measurable business results online is an essential skill. This text-based course provides a structured introduction to modern marketing channels, analytical frameworks, and AI-assisted workflows that power contemporary campaigns. What you'll learn: - Understand fundamental marketing terminology, customer persona development, and funnel architecture - Master core search engine optimization concepts to boost organic search visibility - Plan and structure paid advertising campaigns across search and social channels - Create engaging email marketing sequences and customer retention workflows - Apply modern AI tools for content ideation, copy refinement, and campaign planning - Track key performance metrics and interpret analytics to optimize marketing return on investment The course begins by establishing essential definitions and strategic principles before walking through individual channels and contemporary optimization methods through written explanations and practical exercises. Designed entirely for beginners, no prior marketing or technical background is required. Begin reading today to build a strong foundation in modern digital marketing.