Digital Marketing Foundations and AI Workflows

Navigating modern digital marketing requires a strong grasp of core channels combined with the efficiency of new AI tools. This text-based course equips you with the foundational concepts, strategic frameworks, and practical methods needed to plan and execute successful marketing campaigns across search, social, and email. You will build a well-rounded skill set that connects audience research, content creation, paid campaigns, and performance measurement into a cohesive digital strategy. What you'll learn: - Understand core digital marketing terminology, customer journey mapping, and conversion funnels - Apply search engine optimization (SEO) techniques for keyword research and content structure - Design and optimize paid search and display advertising campaigns - Create engaging email marketing flows and lead generation strategies - Integrate modern AI tools to streamline copywriting, audience segmentation, and content planning - Analyze key marketing metrics and conversion data to continuously refine performance The course begins with foundational vocabulary and marketing principles before progressing through practical campaign blueprints, analytics frameworks, and AI-assisted workflows. Designed specifically for beginners, this course requires no prior marketing experience. Start reading today to build your digital marketing toolkit.