Customer Predictions in Dynamics 365 Customer Insights

To build truly personalized customer experiences, organizations must move from understanding past behavior to predicting future actions. This written course guides you through the predictive capabilities of Dynamics 365 Customer Insights - Data, helping you leverage built-in machine learning models to anticipate customer needs, estimate lifetime value, and identify churn risks without writing complex code. What you'll learn: - Understand the core concepts of customer data profiles and predictive modeling. - Configure out-of-the-box churn prediction models to identify at-risk customers. - Predict customer lifetime value to optimize marketing spend and resource allocation. - Design product recommendation models based on historical transactional data. - Analyze prediction results and map them to actionable customer segments. - Apply modern data privacy and ethical AI principles to your predictive workflows. Starting with foundational data preparation and key terminology, you will progress through step-by-step written explanations of each prediction model, learning how to configure, run, and interpret your results. This course is designed for marketing professionals, business analysts, and system administrators who are new to predictive analytics in Dynamics 365. No prior programming or advanced statistics experience is required. Begin reading today to unlock proactive, data-driven customer strategies.