Dynamics 365 Customer Insights: Create and Manage Customer Journeys

To build lasting customer relationships, organizations must deliver personalized experiences at exactly the right moment. This written course guides you through configuring Dynamics 365 Customer Insights to design and execute automated, responsive customer journeys. You will transition from understanding core marketing automation concepts to confidently building real-time journeys that respond to customer behaviors and business needs. What you'll learn: - Understand key terminology and foundational concepts of Dynamics 365 Customer Insights. - Configure segments, triggers, and profiles to target the right audience. - Design end-to-end customer journeys using real-time orchestration tools. - Apply personalization techniques using dynamic content and data fields. - Manage consent settings and compliance standards within your marketing workflows. - Analyze journey performance metrics to optimize customer engagement. The course begins with foundational definitions of customer data platforms and journey orchestration before walking you through a step-by-step written project. You will follow along with realistic business scenarios, learning how to configure every element of a modern customer journey. This course is designed for beginners, marketing professionals, and aspiring CRM administrators. No prior experience with Dynamics 365 is required. Start reading today to master the essentials of modern customer journey orchestration.