SEO, reklam ve e-posta pazarlamasını ayrı ayrı değil tek bir huni mantığıyla anlatması gerçekten fark yaratıyor. Özellikle dönüşüm aşamasındaki örnekler işime çok yaradı. Pazarlamaya yeni başlayanlar için sağlam bir temel sunuyor.
Foundations of Full-Funnel Growth Marketing
Build a versatile marketing skill set by learning how to connect SEO, paid ads, email, and conversion optimization into one cohesive system.
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AI instructor
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Start anytime
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In English
Lessons, tasks and certificate — all fully in your language.
About this course
Modern businesses rely on connected systems to turn visitors into loyal customers, rather than just driving isolated traffic. Growth marketing bridges the gap between different channels to create a seamless customer journey from discovery to retention. In this text-based course, you will learn how to transition from disconnected marketing tactics to a unified, full-funnel strategy. We start with foundational terminology and concepts, gradually introducing how different channels interact. You will discover how to align search engine optimization, paid advertising, email nurturing, and conversion rate optimization to maximize sustainable growth. What you will learn: * Understand the fundamental terminology and metrics of the growth marketing funnel. * Design a cohesive strategy that connects SEO, paid ads, and email marketing. * Apply conversion rate optimization principles to improve user experience and retention. * Explore modern approaches to first-party data collection and privacy-first tracking. * Leverage AI-assisted workflows to generate insights and optimize marketing copy. * Practice analyzing customer journeys through written exercises to identify bottlenecks and growth opportunities. The course flows logically from basic definitions to the practical integration of multiple channels, guiding you through written scenarios that demonstrate how to build a unified growth engine. This course is designed specifically for beginners and aspiring marketers, requiring no prior experience. Start your journey into growth marketing today and learn how to drive measurable results.
What you'll get
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Certificate of completion
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Personal AI tutor
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Audio version included
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Lifetime access
Come back anytime, no expiry -
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Phone or computer
Works anywhere, any device -
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14-day refund
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Short & focused
2h 54m of practical content
Reviews (15)
Der Kurs zeigt sehr klar, wie SEO, bezahlte Werbung und Content zusammen einen echten Funnel bilden, statt sie getrennt zu behandeln. Die Übungen zur Conversion-Optimierung fand ich besonders hilfreich. Nur der Abschnitt zu Paid Ads hätte für meinen Geschmack etwas tiefer gehen können.
इस कोर्स ने SEO, पेड ऐड्स और ईमेल मार्केटिंग को अलग-अलग टुकड़ों की तरह नहीं बल्कि एक पूरे फनल की तरह समझाया, जो बहुत काम आया। हर स्टेज के लिए असली उदाहरण दिए गए हैं जिससे थ्योरी तुरंत क्लियर हो जाती है। मार्केटिंग सीखने वालों के लिए एक ठोस शुरुआत है।
الكورس ممتاز في شرح كيف تتكامل استراتيجيات SEO مع الإعلانات المدفوعة ضمن قمع تسويقي واحد، والأمثلة العملية سهّلت فهم كل مرحلة. الجزء الخاص بالتحليلات في النهاية كان أسرع مما توقعت وكان يحتاج شرح أعمق قليلاً.
Mir hat besonders gefallen, dass hier nicht nur einzelne Kanäle erklärt werden, sondern wie SEO, Paid Ads, E-Mail und Conversion-Optimierung als ein zusammenhängendes System funktionieren. Dadurch sehe ich endlich, wo bei uns im Funnel die Lücken sind. Ein etwas tieferer Blick auf die Budgetverteilung hätte mir noch gefehlt, ansonsten sehr empfehlenswert.
Eindelijk een cursus die SEO, paid ads en e-mail niet los behandelt maar echt aan elkaar knoopt tot één werkende funnel.
This finally made the connection between SEO and paid ads click for me instead of treating them as separate silos.
O curso conecta muito bem SEO e anúncios pagos dentro do funil, só senti falta de mais exemplos na parte de retenção.
Хорошо объясняет всю воронку целиком.
Gostei bastante de como o curso amarra SEO, tráfego pago e conteúdo em um único funil, em vez de tratar cada canal isoladamente. As aulas sobre as etapas de consideração e conversão foram as que mais me ajudaram no trabalho. O ritmo cai um pouco nas últimas aulas, que parecem mais corridas que o resto.
Finalmente un corso che collega SEO, ads a pagamento ed email in un funnel unico invece di trattarli come argomenti separati.
Funnel mantığını gerçekten net anlattı.
SEO, 광고, 이메일이 하나의 시스템으로 어떻게 연결되는지 드디어 큰 그림이 잡혔어요.
Por fin entendí cómo conectar SEO y ads.
Khóa học giúp tôi hiểu cách kết nối SEO, quảng cáo và email thành một hệ thống thống nhất, rất đáng học.
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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