Foundations of Full-Funnel Growth Marketing

Modern businesses rely on connected systems to turn visitors into loyal customers, rather than just driving isolated traffic. Growth marketing bridges the gap between different channels to create a seamless customer journey from discovery to retention. In this text-based course, you will learn how to transition from disconnected marketing tactics to a unified, full-funnel strategy. We start with foundational terminology and concepts, gradually introducing how different channels interact. You will discover how to align search engine optimization, paid advertising, email nurturing, and conversion rate optimization to maximize sustainable growth. What you will learn: * Understand the fundamental terminology and metrics of the growth marketing funnel. * Design a cohesive strategy that connects SEO, paid ads, and email marketing. * Apply conversion rate optimization principles to improve user experience and retention. * Explore modern approaches to first-party data collection and privacy-first tracking. * Leverage AI-assisted workflows to generate insights and optimize marketing copy. * Practice analyzing customer journeys through written exercises to identify bottlenecks and growth opportunities. The course flows logically from basic definitions to the practical integration of multiple channels, guiding you through written scenarios that demonstrate how to build a unified growth engine. This course is designed specifically for beginners and aspiring marketers, requiring no prior experience. Start your journey into growth marketing today and learn how to drive measurable results.