Generative AI Strategy for Executives: Build Your Business Use Case

As a business leader, identifying where and how to deploy generative AI is critical to maintaining a competitive edge, yet finding the right starting point can be challenging. This course provides a structured approach to identifying, prioritizing, and formulating high-value AI initiatives tailored to your business needs. You will transition from understanding basic AI concepts to strategically evaluating opportunities within your department or organization. Through clear frameworks, you will learn to assess technical feasibility, estimate business value, and design a roadmap for responsible AI implementation. What you'll learn: - Understand core generative AI terminologies, capabilities, and foundational models from a business perspective. - Identify high-impact use cases across various business functions, from customer service to operational efficiency. - Evaluate the feasibility and ROI of AI projects using structured strategic frameworks. - Analyze modern enterprise AI patterns, including Retrieval-Augmented Generation (RAG) and basic agentic workflows, to solve complex business problems. - Mitigate risks by implementing modern AI governance, addressing data privacy, security, and ethical considerations. - Formulate a concrete, actionable business case and implementation roadmap to present to stakeholders. The course begins with foundational AI definitions and strategic concepts before guiding you through evaluation frameworks and risk-mitigation strategies. You will progress systematically from initial ideation to a fully structured AI business case. This course is designed for executives, managers, and business leaders who want to drive AI initiatives without needing a technical programming background. No prior coding experience or technical prerequisites are required. Start building your strategic AI roadmap and lead your organization confidently into the future of technology.