User Persona Development and Journey Mapping in Figma

Creating products that truly resonate with users starts with understanding their needs, behaviors, and pain points. Designing without clear user insights often leads to features that miss the mark. This text-based course guides you through the foundational principles of user research, persona creation, and journey mapping. You will learn how to translate raw user data into actionable design artifacts directly inside Figma, ensuring your design decisions are always backed by a user-centered strategy. What you will learn: Understand the core principles of user-centered design and empathy mapping; Create realistic, data-driven user personas that represent your target audience; Map end-to-end user journeys to identify pain points and design opportunities; Structure journey maps in Figma using modern layout and collaboration practices; Apply accessibility and inclusion principles to your persona and journey designs; Translate journey map insights into actionable product features and wireframes. You will start with the fundamental concepts of user research and key terminology before moving step-by-step through building personas and maps in Figma, concluding with practical exercises to apply your new skills. This course is designed for absolute beginners in UX/UI design, product management, or digital marketing, with no prior Figma experience required. Start learning today and build products that your users will love.