I've been manually triaging inbound leads for two years and this course finally gave me a system that does it for me. The instructor walks through building a Make scenario that pulls form submissions, runs them through GPT for intent and budget signals, then routes hot leads straight to our sales rep's inbox. What I liked most is that it's not just theory, you actually build the scenario module by module while watching, including the error handling for when a webhook fails. By the end I had a working scoring model segmenting leads into three tiers and it's already saving our team hours every week. Worth every minute if you're tired of spreadsheets.
Automate B2B Lead Scoring with Make and GPT
Build automated no-code workflows to qualify, score, and segment incoming marketing leads using Make and AI text generation.
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AI instructor
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Start anytime
No schedules or deadlines โ learn at your own pace, whenever suits you. -
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In English
Lessons, tasks and certificate โ all fully in your language.
About this course
Processing incoming business leads manually is time-consuming and prone to human error. By combining no-code automation with modern artificial intelligence, B2B marketers can instantly evaluate and route prospects without writing a single line of complex code. This course teaches you how to design automated pipelines that intercept incoming requests, analyze them using AI, and assign priority scores based on your specific business criteria. You will read through step-by-step written instructions to connect data sources, structure effective AI prompts, and build reliable automation scenarios in Make. What you will learn: * Understand the core concepts of no-code automation and API integrations. * Build automated workflows in Make to capture incoming lead data via webhooks. * Apply fundamental prompt engineering techniques to instruct GPT for accurate lead evaluation. * Design custom scoring frameworks to automatically segment B2B prospects. * Configure data routing to send qualified leads directly to your CRM or email. * Implement basic error handling and modern data validation in your automated scenarios. The course begins with foundational terminology surrounding APIs, webhooks, and AI models before moving into practical, text-based workflow building. You will progress through written tutorials that guide you from basic data capture to deploying a fully functional AI scoring system. This material is designed for beginners, B2B marketers, and automation enthusiasts with no prior programming experience. Start reading today to transform your lead management process with intelligent automation.
What you'll get
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Certificate of completion
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Personal AI tutor
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Audio version included
Learn on the go โ no screen needed -
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Lifetime access
Come back anytime, no expiry -
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Phone or computer
Works anywhere, any device -
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14-day refund
No questions asked -
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Short & focused
2h 36m of practical content
Reviews (7)
ลwietnie wytลumaczone budowanie scenariusza w Make do oceny leadรณw, po tym kursie sam ogarnฤ ลem automatyczne punktowanie klientรณw B2B.
Finally automated our lead scoring end to end.
Solid walkthrough of building the scoring workflow in Make, though the GPT prompt tuning section moves a bit fast if you've never written prompts before.
Notre รฉquipe commerciale croulait sous les leads sans savoir lesquels valaient le coup. Avec ce cours, j'ai montรฉ dans Make un scรฉnario qui qualifie et note chaque lead entrant en s'appuyant sur GPT pour analyser le message. La partie sur la segmentation automatique selon le score m'a beaucoup servi, car les meilleurs prospects remontent maintenant tout seuls. J'aurais aimรฉ un exemple supplรฉmentaire pour affiner les critรจres de scoring selon le secteur. Mais au final, mes commerciaux ne perdent plus de temps sur les leads froids et รงa se voit sur les rรฉsultats.
Avevo giร usato Make per altri progetti ma non ero mai riuscito a collegarlo bene a GPT per qualificare i lead in modo sensato. Questo corso spiega passo passo come costruire lo scenario, dalla raccolta dei moduli di contatto fino alla segmentazione automatica in base al punteggio assegnato. La parte sulla scrittura dei prompt per estrarre budget e urgenza dai messaggi รจ quella che mi ha aperto piรน gli occhi. L'unico neo รจ che alcune schermate sono un po' datate rispetto all'interfaccia attuale di Make, quindi bisogna adattarsi al volo in un paio di passaggi. Nel complesso perรฒ il flusso finale funziona benissimo e lo sto giร usando con i clienti veri.
Clear, practical, my scoring workflow actually works now.
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We donโt store card details โ Stripe handles them securely.
Can I get a refund? +
Yes โ full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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