Product Research: CX and UX Fundamentals

Designing successful products requires a deep understanding of who uses them and why. Without systematic research, product development is just guesswork. This text-based course guides you through the essential methodologies of Customer Experience (CX) and User Experience (UX) research. You will learn how to uncover user motivations, analyze behavior, and translate qualitative and quantitative insights into actionable design and product decisions. What you'll learn: - Understand the fundamental differences and connections between CX and UX research - Conduct effective user interviews and usability tests to gather high-quality qualitative data - Map comprehensive customer journey maps (CJMs) that identify user pain points and opportunities - Apply modern continuous discovery habits to keep research integrated with ongoing product development - Analyze user behavior patterns and motivation using modern digital product analytics concepts - Integrate accessibility standards into your research framework to ensure inclusive product design The course starts with foundational definitions and the core psychology of user behavior before moving into practical research planning, execution, and synthesis techniques. You will read real-world scenarios and complete written exercises to solidify your learning. Designed specifically for beginners, this course requires no prior experience in design, product management, or data analysis. Start reading today to build the foundational skills needed to conduct impactful user research.